In this study, the rationale and usage modalities on official party website (web 1.0) and Facebook pages (web 2.0) will be elaborated for 2011 General Elections Campaign of Peace and Democracy Party (BDP in Turkish) in Turkey. After evaluating party’s web 1.0 presence, van Dijk’s discourse analysis method has been employed on the official Facebook account wherein the research team attempted at describing the context, setting and relations within the party ideology around discursive practices. Conceiving the political arena at the time is significant in terms of social media environments as well as Facebook usage practices. Thus, snapshot of the Kurdish political movement and general highlights are reflected and discourse analysis of flows during peak dates in the movement is provided. Furthermore, discussion topics on the official Facebook page are listed; the cites, referencing and the validity of these data for the ideological vision of the political party and the interactivity with citizens are analyzed. The part corresponding to the day of elections on June 12, 2011 of the abovementioned codification is provided in this article. Conclusively, social media environments are elaborated as alternative to mainstream media by the Kurdish political movement as well as Peace and Democracy. Effective Facebook usage practices by the social media team of the party and other members of the Kurdish political movement range from news dissemination, event announcements and distribution to specific instances of agenda-setting.

Günümüzde bilgiyi güçlü yapan özelliklerden biri, alinip satilabilen bir meta olma özelligidir. Bilginin bu özelligi sayesinde artik alisilagelmis yapilar yerlerini yenilerine terk etmektedir. Her kavramda önce bir bütünlesme/benzesme ardindan da bir dönüsüm yasanmaktadir. Bunun en güzel örneklerini bizzat günlük hayatimizda yasamaktayiz. En önemli iletisim aracimiz olan telefon yerini yavas yavas elektronik posta veya elektronik mesajlasmaya, dokunmaktan büyük haz duydugumuz gazeteler yerlerini internet gazetelerine, bir güç simgesi olan kâgit paralar yerini elektronik para ve fonlara, devlet dairelerine sunulan dilekçeler yerini elektronik formlara birakmaktadir. Bilgi çagi olarak adlandirilan içinde bulundugumuz çagin süphesiz en önemli aktörü bilgidir. Bu gelismelerin birer nimet veya birer eziyet olarak görülmesinin kisiden kisiye degisebilecegi bir kenara birakilacak olursa, bu hizmetleri mümkün kilan teknolojilerin önemine vurgu yapmak gerekmektedir. Bugün dünya birçok alanda büyük degisimler yasamaktadir. Yasanan degisime ülkeler, kurumlar, kuruluslar ve bireyler olarak insanlar kendilerini adapte etmenin yollarini aramaktadirlar. Geçmisi çok eskilere dayanan Basin-Yayin ve Enformasyon Genel Müdürlügü (BYEGM) de kendini bu yeniçagin degisim ve dönüsüm sartlarina uyarlamaya çalismaktadir. BYEGM, dünyadan Türkiye’ye dogru yasanan degisim ve dönüsüm çarki içinde konumunu güçlendirmek için devlet kurumu olmasinin geregi olarak ciddiyetini ve sorumlulugunu kaybetmeden proaktif bir hizmet anlayisini benimsemis durumdadir. Bu çalismada BYEGM, bilgi çaginin en önemli yönünü olusturan “Yeni Medya ve Kamu Diplomasisi” kavramlari çerçevesinde genel olarak degerlendirilmeye çalisilmistir.

Media management which has started from Bâb-i Âli has been transformed to new media with the new technological improvements. New media which has shaped the form of the newspapers first to computers, than to mobile phones and to tablets has created a change in the structure of management of the newspapers. While in the traditional media the newspapers were served only in paper form, with the new media this has reached from computers to mobile phones. This variety has change the shape of traditional newspapers and showed that newspapers should adapt to new media. In this study there has been a research on how new media effected the traditional newspapers and their management of economics. With new media the traditional media management description has a change and the results of this change have been underlined in this study. The new e- business models of the newspaper economics were introduced and there has been an attention to media companies for the importance on the application of them.

New Media is now an essential part of citizens’ everyday and professional lives in Turkey. This paper focuses theoretically on the journalistic credibility in the age of new media. The focus is not on a total questioning of journalistic authority but a critical thinking of credibility issues related to the new media influenced news writing. The most obvious case that triggered credibility issues recently is the Boston Marathon Bombings (April 2013). In the aftermath of bombings, news making influenced by social media was heavily criticised. My paper takes this case to substantiate the ongoing theoretical discussion on journalistic credibility issues.

Today Internet is considered as the most effective and fastest mass communication media for celebrity culture. Especially as the social media becomes “extraordinary” widespread, it becomes more important for celebrity culture. While social media such as Facebook, Youtube and Twitter is shaped by celebrity culture, it also formulates the celebrity culture. Mass communication media, discovering the power of common man especially by Reality Show, rewrites the celebrity culture with the help of social media which is both user generated content and blows to gatekeeping and gatekeepers. Lots of Youtube, Facebook and Twitter celebrities are seen mythical characters by masses and they involve into celebrity culture. In summary social media provide common man to be a celebrity in a short time and today social media is regarded as the most dynamic celebrity producing way. Lots of common men becoming celebrities especially by the means of Youtube and Twitter, also become a role model for those who want to be celebrity. Today thanks to social media becoming a celebrity is easier and more accessible for common man than in the past.